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Powersim Solutions Group built a competitive training simulation for Novellus Systems
using our industry-leading strategy communication tool and training platform. We
worked with senior executives at Novellus to understand the business relationships
that shape performance and market dynamics. The model captured the entire structure
of a semiconductor equipment company including R&D, production, sales, service,
pricing and financials.
The simulation application was built to run on web-browsers off a local server.
The web application consisted of instructions for the teams, decision entry area,
and results viewing areas to aid the simulation users.
250 managers were broken into 25 teams of 10 people. The teams were competing against
a competitor played by the computer model. In each round teams made decisions on
all areas of the business. Teams were given scores for their performance at the
end of each round of simulation. Teams were able to look at different reports including
financial, marketing, sales and production after each round. A facilitator controlled
the time between decision rounds.
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