Beer Game: A legendary interactive systems experience enhanced by online availability. The purpose of the Beer Game is to introduce the concepts of system dynamics in the context of supply chain management. The supply chain that is studied in the Beer Game contains five roles: Customer Demand, Retailer, Wholesaler, Distributor, and Factory. Demonstrates the trickle-down effects of multiple inventories and misaligned mental models.

McKinsey eCRM: Online e-Performance and e-CRM diagnostic tool to show the potential value of best practices relative to your competition. The tool is based on McKinsey's extensive benchmarks of operational performance (e-Performance) and our hands-on work with clients (e-CRM).

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